Post by account_disabled on Feb 26, 2024 23:51:08 GMT -6
Fortunately, there is no shortage of examples: the Ferragnez family did it first , followed by other famous personalities such as Giorgio Armani, Luciana Littizzetto, Giuseppe Caprotti (Esselunga) and big names in football, who decided to support fundraisers or donate large amounts sums of money in favor of hospitals and entities put to the test by the health emergency. Paying sums of money is not the only possible gesture: services or goods necessary for the continuation of activities to support the most exposed can be provided. Any form of material and immaterial support is, at this moment, a necessary act rather than a formula for notoriety . It is clear, then, that the beneficial effects on the image of those who carry them out are not negligible and, even if this were the real objective, the fact remains that they are still socially valid actions. because in addition to advice on what to do it is also good to consider what not to do. Some are consequences of what we have seen so far, but it doesn't hurt to reiterate them explicitly. Forbidden to "unplug everything" Interrupting campaigns, without distinction, is a no no.
We have discussed the reason in the Panama mobile number list previous points, but repetita iuvant , the Latins said, and rightly so. Let's take the case of a reality in the tourism sector: the temptation to stop any type of paid online activity is strong. BUT! Stopping monitoring the channels certainly won't help users remember us, on the contrary, it risks being completely counterproductive . Rather than lowering the sails, therefore, it is better to keep them unfurled, albeit to a minimum, also because competitors are around the corner and, especially international ones, could be more aggressive and gain unexpected market shares upon recovery. Not to mention the risk of undermining what has been done up to that point: those who work with online ADV know this well, remarketing and retargeting actions are essential to reach the audience closest to the "top" part of the funnel and therefore to conversion the final. Stopping everything suddenly could mean a waste of budget (to rebuild "hot" audiences) and double the effort: the human effort, of those who will have to take care of re-setting the campaign from scratch, and that of the algorithm, which optimizes itself by virtue of continuous and targeted activities.
Restarting everything later could therefore lead to a significant increase in time and costs: are we really sure that it is time to throw away all the results obtained ? Treat the situation too lightly Nobody likes feeling sorry for themselves and the memes that clog up chats these days confirm this. However, there is a however: private conversations and non-branded contents are one thing, and signed posts attributable to certain subjects are another thing. Playing nice, focusing on humor or irony, may not be the right way to approach the situation. Therefore, always be careful not to exaggerate, to measure to the millimeter the tones and implications of what we publish, especially if we actually have sarcastic aims. Let us remember that, for many, these hours are dramatic and that damage to one's image is always around the corner. Throw away the compass The whiteout, and not the basket, is our best friend (metaphorical, of course) in these weeks. What does it mean? That it is forbidden to abandon or eliminate the pre-established editorial planning . Not only for what we have said several times and the harmful effects it could have on our image, but also because it constitutes the center of gravity to avoid losing balance, the compass to understand where the storm is taking us and how to get back on track.
We have discussed the reason in the Panama mobile number list previous points, but repetita iuvant , the Latins said, and rightly so. Let's take the case of a reality in the tourism sector: the temptation to stop any type of paid online activity is strong. BUT! Stopping monitoring the channels certainly won't help users remember us, on the contrary, it risks being completely counterproductive . Rather than lowering the sails, therefore, it is better to keep them unfurled, albeit to a minimum, also because competitors are around the corner and, especially international ones, could be more aggressive and gain unexpected market shares upon recovery. Not to mention the risk of undermining what has been done up to that point: those who work with online ADV know this well, remarketing and retargeting actions are essential to reach the audience closest to the "top" part of the funnel and therefore to conversion the final. Stopping everything suddenly could mean a waste of budget (to rebuild "hot" audiences) and double the effort: the human effort, of those who will have to take care of re-setting the campaign from scratch, and that of the algorithm, which optimizes itself by virtue of continuous and targeted activities.
Restarting everything later could therefore lead to a significant increase in time and costs: are we really sure that it is time to throw away all the results obtained ? Treat the situation too lightly Nobody likes feeling sorry for themselves and the memes that clog up chats these days confirm this. However, there is a however: private conversations and non-branded contents are one thing, and signed posts attributable to certain subjects are another thing. Playing nice, focusing on humor or irony, may not be the right way to approach the situation. Therefore, always be careful not to exaggerate, to measure to the millimeter the tones and implications of what we publish, especially if we actually have sarcastic aims. Let us remember that, for many, these hours are dramatic and that damage to one's image is always around the corner. Throw away the compass The whiteout, and not the basket, is our best friend (metaphorical, of course) in these weeks. What does it mean? That it is forbidden to abandon or eliminate the pre-established editorial planning . Not only for what we have said several times and the harmful effects it could have on our image, but also because it constitutes the center of gravity to avoid losing balance, the compass to understand where the storm is taking us and how to get back on track.