Post by sumiseo558899 on Nov 7, 2024 4:42:15 GMT -6
Today, it is difficult to find a company that does not maintain a corporate page in several popular social networks, and often in all known ones. Some organizations use it as an additional sales channel, others to promote their services and experts, and others - as technical support. But whatever strategy the company chooses, it must comply with the law, in particular on advertising, copyright, protection of children and personal data. Our expert, Anna Stratulat, a lawyer, a specialist in online business protection at the digital agency Original Works, has prepared a checklist and a mind map with the main points that need to be kept in focus at the stage of account registration, its design, content creation and activities.
Checklist
1. Register an account: remember content writing service that all contacts and passwords should be with the person who is directly interested in developing the business. And this is primarily the owner! The account must be linked to his SIM card, preferably specially purchased for this. Logins and passwords must be stored in a safe place, for example, in a password manager. Provide access to a trusted person that can be easily changed.
2. Fill in the information about the company: an account on social networks is the same advertising platform as a website, and therefore, the Federal Law of March 13, 2006 No. 38-FZ "On Advertising" also applies to it.
Please provide your company name, contacts, and details.
Please note that the page is official.
Link your account to the website and other accounts on other social networks.
When describing services, please observe:
Federal Law of March 13, 2006 On personal data ", if images of people or personal data are used.
Write down the group rules in advance, for example, in a document (an attached file can be pinned to the page) or on a separate page. The rules should include the following provisions:
rules of conduct in the group, including what can lead to a ban and for how long;
Is it possible to place advertisements, and if so, under what conditions?
conditions for holding competitions and awarding winners.
3. Create content: to promote your business online, you need interesting and unique content. The best option is to create text, photos, and videos yourself. If you are not creating the content yourself, you must obtain the consent of the copyright holder.
The objects of copyright are ( Article 1259 of the Civil Code ):
literary, musical, audiovisual works;
works of painting, sculpture, graphics, design;
works of architecture, urban planning and landscape gardening;
Free resources – look out for Creative Commons licenses.
When ordering from third parties or companies, formalize the relationship accordingly, for example:
license agreement ( Article 1286 of the Civil Code of the Russian Federation );
by the contract of author's commission ( Article 1288 of the Civil Code of the Russian Federation )
an agreement on the alienation of the exclusive right to a work ( Article 1285 of the Civil Code of the Russian Federation ).
Someone else's content - confirm the consent of the copyright holder. To do this, request a letter from him that will contain the following:
who, what and whom is allowed to use;
how can it be used;
in what area can it be used;
terms of use;
date of agreement
Social networks use built-in algorithms to combat illegal content, so:
Avoid copying other people's posts and create unique content;
post on VKontakte earlier than on other platforms. The fact is that the presence of unique content is monitored by a special program - "Nemesis". If you are the first to post content, it will consider it unique and there will be fewer complaints about it. If you post content that has already been posted somewhere earlier, and there were complaints about it from copyright holders, then such content will most likely be blocked;
If you want to share material or a link, add your own story or opinion;
Please provide links to the original authors;
Respond promptly to alerts from the support team.
It is possible to use a work without the author’s consent ( Article 1274 of the Civil Code of the Russian Federation ) if:
purpose – informational, scientific, educational or cultural;
the author's name or pseudonym is indicated;
there is a link to the source;
justified volume of citation. Unfortunately, the legislation does not provide clear indications of what volume is considered justified. Therefore, I can only advise not to abuse it: if you need a paragraph, then you should not copy the entire work. It will not be possible to prove that the placement of an entire work is a justified citation - it is a gross violation of copyright.
Checklist
1. Register an account: remember content writing service that all contacts and passwords should be with the person who is directly interested in developing the business. And this is primarily the owner! The account must be linked to his SIM card, preferably specially purchased for this. Logins and passwords must be stored in a safe place, for example, in a password manager. Provide access to a trusted person that can be easily changed.
2. Fill in the information about the company: an account on social networks is the same advertising platform as a website, and therefore, the Federal Law of March 13, 2006 No. 38-FZ "On Advertising" also applies to it.
Please provide your company name, contacts, and details.
Please note that the page is official.
Link your account to the website and other accounts on other social networks.
When describing services, please observe:
Federal Law of March 13, 2006 On personal data ", if images of people or personal data are used.
Write down the group rules in advance, for example, in a document (an attached file can be pinned to the page) or on a separate page. The rules should include the following provisions:
rules of conduct in the group, including what can lead to a ban and for how long;
Is it possible to place advertisements, and if so, under what conditions?
conditions for holding competitions and awarding winners.
3. Create content: to promote your business online, you need interesting and unique content. The best option is to create text, photos, and videos yourself. If you are not creating the content yourself, you must obtain the consent of the copyright holder.
The objects of copyright are ( Article 1259 of the Civil Code ):
literary, musical, audiovisual works;
works of painting, sculpture, graphics, design;
works of architecture, urban planning and landscape gardening;
Free resources – look out for Creative Commons licenses.
When ordering from third parties or companies, formalize the relationship accordingly, for example:
license agreement ( Article 1286 of the Civil Code of the Russian Federation );
by the contract of author's commission ( Article 1288 of the Civil Code of the Russian Federation )
an agreement on the alienation of the exclusive right to a work ( Article 1285 of the Civil Code of the Russian Federation ).
Someone else's content - confirm the consent of the copyright holder. To do this, request a letter from him that will contain the following:
who, what and whom is allowed to use;
how can it be used;
in what area can it be used;
terms of use;
date of agreement
Social networks use built-in algorithms to combat illegal content, so:
Avoid copying other people's posts and create unique content;
post on VKontakte earlier than on other platforms. The fact is that the presence of unique content is monitored by a special program - "Nemesis". If you are the first to post content, it will consider it unique and there will be fewer complaints about it. If you post content that has already been posted somewhere earlier, and there were complaints about it from copyright holders, then such content will most likely be blocked;
If you want to share material or a link, add your own story or opinion;
Please provide links to the original authors;
Respond promptly to alerts from the support team.
It is possible to use a work without the author’s consent ( Article 1274 of the Civil Code of the Russian Federation ) if:
purpose – informational, scientific, educational or cultural;
the author's name or pseudonym is indicated;
there is a link to the source;
justified volume of citation. Unfortunately, the legislation does not provide clear indications of what volume is considered justified. Therefore, I can only advise not to abuse it: if you need a paragraph, then you should not copy the entire work. It will not be possible to prove that the placement of an entire work is a justified citation - it is a gross violation of copyright.